Applied International Strategic Management Course

The world is complex and for ambitious international executives and entrepreneurs, understanding the complex interplay of commercial opportunity, international trade and shifting macro-economic and political landscapes takes time to develop.

To help navigate the challenge, we bring you the HFX Applied International Strategic Management program.

Designed to help you develop international business acumen, the program is based around our flagship business simulation, 'GEO'.

Who is the course for?

International Entrepreneurs and Consultants:

For potential or current entrepreneurs or the consultants advising them, the course will give a deep insight into the challenges of succeeding in the international marketplace.

Graduates entering industry and potential MBAs:

This course is used at some of the world's top business schools, so will give potential MBAs insight into B-School curricula, or help grads from other disciplines make the transition to commerce.

Executives, CAs and CPAs:

For executives, the course will boost your strategic understanding and ability to drive performance in your organisation. For CAs / CPAs the course serves as 40 hours of continuing professional development.

Customer Feedback

Charles, Student:

"The course was really fun and comes with a steep learning curve. GEO is complex but taught me about so many different concepts, from learning to identify and cut my losses on a failing enterprise, through to banking arbitrage."

Lee, Executive:

"The course is a really deep dive. No matter what your background, it takes a while to get your head around the game. However, this is because the game reflects real life so closely, particularly how harsh a competitive landscape is. In the course, I learned about the importance of M&A strategy to the success of the conglomerate I launched as well as so many aspects of strategic decision-making."

What you will learn

This course takes you on a deep-dive into the challenges of international strategy. The underlying simulation means you get to learn-by-doing in the most engaging and exciting way possible. By the end of the course you will understand:

International Entrepreneurship

The course will sharpen your business instincts by helping you understand the importance of strategic management in the context of a competitive, dynamic business landscape. By the end of the course, you will understand the importance of:

• A focused competitive strategy
• Monitoring the macro environment to help you identify and mitigate risks to your business
• Assessing the manoeuvres of your competitors to help defend your position in the market
• Relevant and timely market research to help you with the above
  

Geopolitical and Economic Strategy

Our instructional videos will take you into the weeds on the principles of business management. By the end of the course, you will understand:

• The importance of pricing, marketing and product development in generating and managing demand
• The importance of forecasting demand and planning production accordingly
• How to scale and compensate your workforce to maximise productivity
• How to manage your company's cash position through calculated borrowing and investing
• How to align all of these decisions in the service of a broader corporate strategy

Collaboration

This course helps you to develop proficiency at using excel to conduct financial analysis. We teach you how to use excel to make business decisions, and our well designed spreadsheet templates and matching instructional videos will help you understand:

• Demand forecasting and seasonality of demand
• Production planning and capacity management
• Cashflow forecasting and conducting difference analysis
• The importance of a product P&L analysis to help with pricing and investment decisions
  

Course Structure

The course has 3 phases:

Phase 1: Course introduction and "Birth"

You will study the teaching materials, and start to make decisions for your avatar in the game, including what types of business you wish to set up, invest in or seek employment in.

Phase 2: Mid Course Check-in "Maturity"

As the game evolves, so does the complexity of your decisions. You may wish to expand internationally, increase your cooperation with other participants in the game and you will need to navigate differences in fiscal and monetary policies in different jurisdictions. You may even vote, to influence you jurisdictions policies.

Phase 3: "Rebirth" and Wrap-up

GEO, unlike most simulations, runs continuously, over 100s of rounds, and eventually your avatar will come to the end of its natural life. The more successful in the game, the longer this life will be. However, eventually, your portfolio will be divested and you will start again, albeit in a position to leverage the relationships and knowledge that you have acquired thus far.

Course Timetable

Course Materials

Frequently Asked Questions:

Can I participate in the Applied International Strategic Management Course with other friends and colleagues?

Absolutely. GEO is a multiplayer game.

Are there any knowledge pre-requisites to participate in the Applied International Strategic Management Course?

The course and the game that underlie it require an analytical approach to business decision-making and they are commonly used on undergraduate or graduate business programs and corporate training workshops around the world.

While there are no prerequisites per se, the course and game requires a serious, methodical approach and covers many areas that are complex and that will require a diligent study of the teaching materials.

Do you offer any refunds?

Within the first 30 days of purchase, If there is any reason that you are not happy with the course, please contact us at [email protected] and we will try to resolve. If we are unable to resolve your issue to your satisfaction, and subject to a video conference call with our team, then we will offer you a full refund.